Conventional sales and marketing techniques don’t work anymore.
Today’s savvy consumers recognise when they’re being sold to. They prefer to be in control, making purchase decisions informed by their own research and peer influence, and buying from businesses they already have a relationship with and trust.
As a business owner, your challenge is not how to push products at your prospective customers, but how to develop a relationship with them first, surrounding them with valuable knowledge and information that will engage them, draw them towards your business and ensure they buy from you when they’re ready.
It’s called content marketing; the process of creating your own content – videos, podcasts, blogs, infographics, images and the like – and publishing and distributing them online. It’s a highly effective way to draw attention to your business, engage prospects and keep your sales funnel full of warm leads.
At our February workshop, content marketing expert James Quayle from Warpline will explain how you can harness the power of content marketing in your business.
Content marketing needn’t be time-consuming or expensive, and you don’t need to have any detailed knowledge of marketing. You might never have created a piece of content before, or even used social media. Content marketing can be low (or even no) cost and you probably already own all the technology you’ll need to get started.
In How to Get Started with Content Marketing, James will reveal how – with just a little basic knowledge, anyone can use content marketing to grow their business.
What Will You Learn?
By the end of this workshop you will:
- Understand the principles of content marketing versus conventional marketing
- Have identified the kinds of content your most comfortable creating
- Know what makes valuable content, and how you can re-purpose one piece for multiple uses
- Have a practical knowledge of how to make and distribute content – and an overview of the tools and apps that can help you
- Know how to analyse the results you get so you can refine your activity
- Have the confidence to create your first piece of marketing content as soon as you return to your office!
Who Is It For?
You could be the owner of a small business, or the person responsible for its social media output. You may be aware of content marketing but simply not know how or where to start. Or you might know nothing at all about content marketing but be keen to find out how it could be instrumental in helping you to grow your business.
Whichever of these best describes you; you’ll come away from this workshop with invaluable knowledge you can implement right away for immediate results.
James Quayle is the founder and Managing Director of Warpline, a Hybrid Agency with a focus on Content Marketing. Partnering with business owners who aren’t afraid to own their brand, think big, and do things different, Warpline helps them use content marketing to increase their online visibility and audience engagement.
James says: “People don’t like being overtly sold to, but you’re not going to do business with someone who doesn’t know you exist. Content marketing is a really effective way to raise awareness of your business. By putting out content that’s of genuine value to those you want to attract, you’ll stay front of mind and be their ‘go to’ business when they’re ready to buy.”
This is a must-attend workshop for any business owner looking to grow their business in 2019.
All our workshops are fun, friendly and welcoming, with plenty of time to ask questions and network with other business owners. But make sure you book early – our events are always very popular, and places are limited.