Thursday 29th April 2021
9.30am – 11.00am
Inca clients: No Charge
Additional team members of Inca clients: No Charge
Guests of Inca clients: No Charge
General Admission: £50 + VAT
Inca – Caring Accounting
How to Kickstart Your Facebook Marketing Campaign
Thursday 29th April 2021
Now more than ever effective Marketing is crucial to businesses. With the current crisis that is affecting us all, many of you as business owners may be feeling the effects of lost business, not generating new business or even both. This current period of self-isolation does however, provide an opportunity for many of you to spend time working on strategies to help you and your business weather this storm.
Whether you wish to continue creating new leads or, build a pipeline of future opportunities, Marketing is key right now. This webinar will help you take the first steps towards Kick-Starting Your Facebook Marketing Campaign to help you build a stream of new leads for your business.
If you want to connect with new clients, you can’t afford to ignore Facebook, the world’s largest social media platform. With 2.1 billion people using it every day, targeted Facebook ads are the fastest and one of the most cost-effective ways to get your business in front of prospective clients.
You might have considered using Facebook before, but been overwhelmed at the thought of dipping your toe into such a huge pond, wondering how you could possibly guarantee your return on investment. Or maybe like many business owners, you’ve already tried it – diving in but giving up when you didn’t get the results you were hoping for.
Either way, if you’re not using Facebook ads, you’re missing out on one of the best ways to grow your business. And if you’re using them but they’re not working for you – you definitely want to book onto this webinar!
As Isobel Burns of Digital Marketing Engine will explain at our upcoming webinar How to Kickstart Your Facebook Marketing Campaign, the key to successful Facebook ads is targeting and testing. It’s crucial to start by identifying and profiling your audience – then to test and refine every aspect of your campaign.
Who Is It For?
Our workshop is for owners of micro or small businesses (and their staff) who want to learn how to grow their client base through Facebook ads.
Whether you want to know the basics so you can implement effective campaigns yourself, or you’re interested in having your hand held through the initial targeting and testing stages, How to Kickstart Your Facebook Marketing Campaign is the first step to connecting with new clients.
What Will You Learn?
Isobel will reveal the fundamental things you need to know before undertaking any advertising activity on Facebook. The knowledge you take away will ensure that every £ you spend will be invested in growing your business, and nothing will be wasted.
You will come away from this workshop understanding:
- How to profile your audience
- How to develop your story
- How to structure your campaign
- How to set everything up & ensure the right tracking is in place
- How to read results & use them to optimise future activity
- How to build brand influence on social media
Isobel is the owner and founder of Digital Marketing Engine, an approved Facebook marketing partner. A social media expert, Isobel has years of experience helping business owners to harness the power of Facebook ads to deliver targeted results. Her team help clients develop clear strategies and bespoke campaigns that attract and engage defined audiences – and convert interest into sales.
Digital Marketing Engine’s Campaign Kick-Starter service helps clients to get up and running quickly with Facebook ads. Taking care of all the setup and techy stuff, they train business owners 1-to-1 over Zoom, helping them to build a client-generating campaign they can manage themselves within weeks!