When you put your new sales and marketing plan together, will it include a strategy for generating referrals? If it does, it’s the exception to the rule.
Remarkably, although 98% of businesses depend on referrals, only 3% of them have a referral strategy in place. (Source: Dr Ivan Misner, founder of global networking organisation BNI).
New business leads are the lifeblood of any small business. Refining how and where to spend your limited budget in order to keep your pipeline full of fresh new sales enquiries is likely to be one of your biggest challenges.
As you consider advertising, social media and all the other ways you can promote your business, don’t forget referrals – those invaluable sales leads that result from a customer promoting your business for you.
Somebody who’s had a great experience with your business – or knows someone who has – will be only too happy to share it with others, and people are far more likely to trust a recommendation that comes from a person they know.
Add to this the fact that referrals generally convert at a higher rate than other enquiries, typically achieve a higher average price per sale, and customers stay longer, and the power of referrals is clear.
But referrals are often overlooked – or at least not given the attention they deserve – and are simply left to chance or luck. Of course, referrals can and do happen spontaneously, but having a strategy in place will help you get more of them and crucially, ensure they’re the kind of referrals you’re looking for.
If your goal is to generate more sales, and you only have a limited marketing budget to work with, you need to book our March workshop now
How to Get More Referrals for Your Business will be presented by leading networker and Inca founder Graham Carson. During the workshop, Graham will explain how to introduce a successful referral strategy that will transform your sales process and deliver as many referrals as you can handle!
What Will You Learn?
Graham will explain why you need to take a proactive approach to referrals rather than simply wait for them to come to you. He’ll share the secrets of how Inca successfully generates referrals from a range of sources including customers, networking contacts, strategic partners and through social media.
By the end of this workshop, you will:
- Have clarity on the kind of referrals you want
- Be able to identify who can give them to you
- Know the steps to make the referral process easy
- Walk away with a referral strategy you can implement right away to get the introductions you want – at minimal cost and effort!
Who Is It For?
This is a must-attend event for owners of any kind of micro or small business who are hungry for new leads at little or even no extra cost,
3. I’m building a home office, can I claim for building costs?
You can’t claim regular tax relief for costs associated with the construction of a home office, but a special form of tax relief may be applicable.
Also, remember that if your business is paying for the building works, you’ll need to consider the future implications of Capital Gains Tax (CGT) if / when you come to sell your property; because the business will own the home office building, any profit you make on the sale may be subject to CGT.
If you’re considering extending your property, creating a garden office / studio, or undertaking renovation work to create a home office space, you should seek professional advice from an accountant first. Taking account of your personal situation, they’ll be able to recommend the most tax-efficient option for you.
About Graham Carson
Graham Carson is Sales Director of award-winning Inca Accounting the business he co-founded with his wife Lesley more than 15 years ago. Inca specialises in working with the owners of micro to small start-ups, helping them build and grow successful, sustainable businesses. 63.9% of the new start-ups Inca works with get to celebrate their fifth birthday – a success rate that is more than 300% higher than the national average!
A key differentiator that sets Inca apart from most other accountants is the company’s philosophy of ‘caring accounting’. Inca is committed to supporting a range of community projects, donating a percentage of its annual profits to local charities.
Our business development workshops are designed to help micro to small businesses like yours. They’re friendly, interactive and there will be plenty of time to ask questions.
What’s more, they’re not just great events where you can develop your skills and gain knowledge that will help you grow your business; they also provide fantastic opportunities to meet and network with other like-minded local business owners.