Are you harnessing the full potential of your website to drive your business forward? Or are you left wondering why your digital presence isn’t translating into tangible results?
Whether it’s boosting direct sales, generating leads, enhancing brand visibility, fostering relationships, or showcasing your offerings, your website should be tirelessly working to meet your core objectives.
However, in reality, many websites fall at the first hurdle – not even getting found by the visitors they’re supposed to be attracting. It doesn’t matter how slick a website looks from a design perspective, if it’s not being seen by its target audience, it’s a wasted investment.
Many underperforming websites share one thing in common – they’re not underpinned by a clearly defined website mission statement.
An essential foundation stone for any website, a mission statement provides a framework for decision-making, ensuring that all actions and strategies are aligned with the core objectives of a business.
Getting results online starts with getting Google to love your website, and this is the topic we’ll be addressing in our May workshop. In How to Get Google to Love Your website, web expert Ed Hollingshead of Webboutiques will explain why it’s crucial to have a mission statement and a robust content-consistency process in place to ensure that Google categorises your business accurately.
Ed will present a structured plan you can easily follow and put into practice to make sure all your content is aligned. Doing this will help Google understand what your business does, the solutions you offer and the problems you solve, so that when your ideal visitors search the internet, it’s your website that will be presented to them first!
Who Is It For?
Our workshop is tailored for owners of micro and small businesses who want to know how to boost the results they get from their websites by aligning the build processes. No technical knowledge is needed – Ed will be delivering his presentation using clear, jargon-free language to ensure it’s accessible to anyone, whatever experience they may or may not have.
The insights Ed will share are universally relevant and applicable to any website, regardless of the platform it’s built on.
What Will You Learn?
This workshop will guide you through a logical process to transform your online outcomes.
Drawing from a wellspring of professional experience, Ed will demystify the art of crafting a high-performing website. You’ll leave with actionable strategies you can take away and implement to refine and optimise your site’s effectiveness.
Ed’s presentation will cover everything you need to know about improving the performance of your website, including:
- Defining your website’s mission statement
- Identifying your ideal visitor and the action you want them to take
- Creating a clear mission statement that articulates the purpose, values, and direction of your website
- Putting in place processes to ensure all web content is aligned with your mission statement
- Content strategy
- Creating content that converts
- The critical role of content freshness for SEO
- Harnessing the power of reviews and testimonials
- Google Trends – leveraging the power of this free Google tool to refine your web content and attract your ideal visitors
- Design dynamics
- Tailoring web design to captivate your target audience
- Bespoke vs template web solutions
- Stock images vs professional photography
- Traffic building
- Directly addressing the questions and challenges of your audience
- Utilising landing pages for visibility and engagement
- Navigating the world of paid-for advertising
- The debate around Meta Keywords
- Performance tracking
- Utilising Google Analytics for insights
- Exploring alternative analytics tools
This workshop will be packed with practical advice and essential information. Along the way, Ed will share invaluable tips and hacks and reveal powerful tools and resources you can access for free.
About Ed Hollingshead
Ed believes websites should be as easy for owners to maintain as they are for visitors to use. Since 2007, his Oxfordshire-based web design agency Webboutiques has provided businesses of all sizes with powerful and effective web solutions. As well as creating bespoke websites for clients, Webboutiques delivers simple to use, fixed-price packages designed specifically for smaller companies. A key differentiator that sets Webboutiques apart from other agencies is that every package solution is supplied with one-to-one training, enabling owners to easily self-manage their website into the future.
Ed has decades of experience in the software sector, including working on international projects for companies like Sega and Microsoft before forming Webboutiques.
Get Ready to Transform Your Website’s Performance!
This event will be fun, friendly and interactive. There will be time to ask questions and an opportunity to network with other local business owners. You’ll come away inspired to get more from your website – and most importantly, with the knowledge and confidence to make it happen!
We look forward to seeing you there!
