The current economic climate means business owners are under more pressure than ever to find efficiencies and save costs in all aspects of their operations.
But there’s one area on which no organisation can afford to compromise – marketing. Ensuring your sales pipeline always stays full is essential at any time – but especially during an economic downturn.
So, with your marketing budget even tighter than usual, how can you maintain a steady flow of qualified leads ready to be converted into revenue? It might sound like an impossible ask, but there’s a low-cost or even no-cost solution that’s simple to implement and highly effective.
We’re talking about referrals: leads that come to you from current or past clients, business or social contacts, friends, family – anyone in fact who knows you and what a great service you deliver.
Not only do referrals typically convert at a much higher rate than leads from other sources, but once they’re on board, referred clients are likely to have increased loyalty, spending more with you over time. And because someone else has already done the marketing work for you, acquiring a client this way is much more cost-effective than using paid-for media.
Referrals can happen organically, but to get them consistently requires taking a proactive approach, and despite all the compelling benefits, few businesses have a referral strategy in place.
In our workshop Effective Marketing, the business speaker and award-winning ActionCOACH Rob Pickering will explain how you can introduce a successful referral strategy into your business.
Who Is It For?
Our face-to-face workshop is for anyone who owns or works in a small business and wants to know how to generate more sales leads for little or no financial outlay!
What Will You Learn?
In our workshop, you’ll learn how to define the kind of referrals you want and who can give them to you. Rob will explain how you can create a stream of regular new sales leads for little or no extra cost by implementing a simple referral strategy.
You’ll learn about:
- The ladder of loyalty
How to help clients become ‘raving fans’ of your business so they promote and recommend you at every opportunity.
- Critical non-essentials
Things you can do for your clients that take little time or effort but will help to ensure they refer your business.
- Grading your clients
How grading your clients from A to D will help you identify your best potential referrers.
- Referral strategies
Rob will talk through at least 10 (yes, ten) easy-to-implement referral strategies you can use in your business immediately to start generating leads and revenue!
By the end of this workshop, you’ll have all the knowledge you need
to start getting the introductions you want for minimal cost and effort!
About Rob Pickering
Rob is an award-winning ActionCOACH and one of our most popular presenters. Following a successful career in the IT sector, where he held Managing Director and Sales Director roles, Rob provides business coaching, mentoring, executive coaching and training to a wide range of business owners throughout the Thames Valley.
Using his own extensive business experience and bringing an external perspective, Rob helps those he works with to identify key issues and opportunities that can be difficult to see clearly from the ‘inside’.
Our business development workshops are designed to help micro to small businesses like yours. They’re friendly and interactive, and there will be plenty of time to ask questions.
We look forward to seeing you there!
