Are you harnessing the power of referrals in your business?
If you’re doing a great job (and we’re sure you are), referrals will already be coming your way spontaneously. Just take a moment to think about the clients you’re working with right now – how many of them were referred by other clients, contacts, friends or family? At least a few, we bet. So, imagine what your new business pipeline could look like if you had a strategy in place to actively encourage referrals.
Referrals have a much higher conversion rate than other lead sources, and once a relationship is established, they’re more loyal, likely to spend more with you and stay longer. And because someone else has done the marketing for you, compared with clients you’ve won through paid-for media, referrals are a far more cost-effective and sustainable way to grow your business.
Despite all of this, referrals are often overlooked.
According to Dr Ivan Misner, founder of global networking organisation BNI, while 98% of businesses depend on referrals, only 3% of them have a referral strategy in place.
You don’t need a marketing expert to explain why referrals should be the cornerstone of your sales and marketing strategy. Somebody who’s had a great experience with your business – or knows someone who has – will be only too happy to share it with others. And people are far more likely to trust a recommendation that comes from a person they know.
The last 18 months or so have been challenging, but if you’re ready to capitalise on the predicted post-lockdown economic boom, don’t let a limited marketing budget choke your ambitions.
In our July webinar, How to Get More Referrals for Your Business, Amy Russell of Inca Accounting will explain how to introduce a successful referral strategy into your business – to transform your sales process and deliver as many referrals as you can handle!
Who Is It For?
Our webinar is for anyone who owns or works in a small business and is responsible for generating sales leads.
What Will You Learn?
Amy will share the secrets of how Inca successfully generates referrals from various sources, including customers, networking contacts and strategic partners. She’ll explain how, with just a slight shift in mindset and by implementing a simple referral strategy, you can easily create a stream of regular new sales leads for little or no extra cost.
By the end of this webinar, you will:
- Understand why, if you want to benefit fully from referrals, adopting a proactive approach is essential.
- Be able to clearly define what kind of referrals you want – and know who can give them to you.
- Know what a referral strategy needs to include and understand the steps to make the referral process easy.
You’ll walk away from this webinar with a referral strategy you can implement right away to get the introductions you want – at minimal cost and effort!
This event will be fun, friendly and interactive, and there will be time to ask questions.
About Amy Russell
Amy is Marketing Manager at award-winning Inca Accounting, where she has worked for over six years. Inca specialises in working with the owners of micro to small businesses, helping them build and grow successful, sustainable businesses. Ever since Inca was founded more than 19 years ago, referrals have been a vital source of new business, contributing significantly to year on year growth. Amy plays a key role in the Inca sales team. Calling on a wealth of practical experience, she uses her knowledge of referral marketing to help open doors to new opportunities for the business.
Our business development webinars are designed to help micro to small businesses like yours. They’re friendly, interactive and there will be plenty of time to ask questions.
We look forward to welcoming you online!
