Networking is a powerful, highly effective and low-cost way to build awareness of your business, develop strong relationships and generate new leads and clients.
Every business should be employing networking in their marketing efforts.
Requiring little in terms of investment other than time, it’s especially valuable for start-ups and new ventures where budgets may be limited.
When it’s done correctly, networking is the easiest and most natural way to grow a business. But despite this, many owners are either not using networking effectively or not using it at all. Are you one of them?
If you’re networking but not getting results, perhaps it’s because you’re not approaching it strategically, or you’re not sure how to behave in a networking environment.
Perhaps you’re not networking at all – either because you’ve tried it, and had a bad experience, or because the thought of promoting your business to a room full of strangers brings you out in a cold sweat. Maybe you’re cynical about the effectiveness of networking, or, if you’ve left the corporate world to set up on your own, it might be that the concept of networking is alien to you.
Although networking has temporarily moved online during COVID-19, this has only served to emphasise the power of the face to face medium. It will be back again soon, and in the meanwhile, virtual networking requires the same structured approach and calls for the same skills.
At Inca, we know networking works. It’s an integral component of our marketing strategy, and directly or indirectly, it’s helped us to acquire virtually every client we’re working with today
In our October webinar, How to Grow Your Business Through Networking, our very own Amy Russell will explain how to get results from networking. And don’t worry if nerves have been holding you back, she’ll be sharing advice and tips to help you overcome them.
Who Is It For?
Our webinar is for anyone who wants to know how to use networking to grow their business – especially if:
- You’re new to networking
- You’ve tried networking but stopped because you didn’t enjoy the experience, or it wasn’t bringing you the results you needed
- Nerves about how to present yourself & what to say are preventing you from networking
- You want to know how to make networking part of your marketing strategy
Like all our webinars, How to Grow Your Business Through Networking will be fun and friendly. There will be plenty of time to ask questions – and you’ll have the opportunity to engage with other local business owners.
What Will You Learn?
In this webinar, Amy will cover everything you need to know to begin networking successfully. She will take you step by step through each stage of the process, including:
- Understanding which kind of networking groups will work best for you
- Planning a networking strategy & setting goals
- Ensuring you have the right mindset, know how to present yourself & what to say
- Tips on overcoming nerves to network confidently
- The etiquette of networking
- How to ‘read the room’ & interpret the body language of other networkers to improve your success rate
- Testing & measuring your results
Networking is a pillar of our marketing strategy at Inca. It helped us to launch our brand, establish our reputation and build a client-base when we first started, and it continues to help us grow our business today. In her role supporting business development at Inca, Amy has represented the business at Networking events for over four years. During this time, she has acquired a wealth of practical experience and gained invaluable insights into the secrets of successful networking, using her knowledge to help open doors for Inca.
Come & Learn How to Make Networking Work for You!
If networking isn’t bringing results, if you don’t know how to get started, or if fear of failure is preventing you from including it in your marketing plans, you’re missing out on a huge opportunity to grow your business.
Book onto our webinar, and in the course of just a few hours, you’ll learn how to network confidently and successfully!