You know that marketing drives sales, that having a solid, effective marketing strategy is essential, and that digital marketing has a critical role to play. But do you know which digital marketing channels are right for your business? Do you know how to go about planning a digital marketing strategy that will keep your sales funnel filled up with high-quality leads?
Engaging customers by leveraging the power of technologies, including websites, social media, search engines, email, blogs, video and much more, digital marketing is fast overtaking traditional offline marketing. In 2020, 72% of marketing spending in the UK was allocated towards digital marketing (CyberCrew).
To a non-expert, the range of digital marketing tools available can be overwhelming, and the technical nature of the discipline can make devising strategies and implementing campaigns look like a black art.
Prepare to be enlightened!
In our March workshop, Marketing Strategist Peter Swead MBA will demystify digital marketing. He’ll break it down into a simple, structured process, explain how it can work for your business and show you how to get started.
Who Is It For?
Our workshop is for any business owner who wants to know how to boost their online leads and sales. You don’t need to have any detailed knowledge of technology or marketing – Peter has promised to keep his presentation jargon-free and accessible to all.
What Will You Learn?
Peter will be drawing on his experience running more than 100 digital marketing campaigns for companies of all sizes in many different industries. His presentation will cover four key areas:
- Marketing strategy
- Elements of a good website
- How to promote yourself
- How to monitor performance.
As well as explaining what digital marketing is – and how the reality often differs from the way it’s promoted, Peter will reveal the mistakes he sees business owners making again and again. Crucially, he’ll tell you what you need to get right before you even begin to spend a penny on digital marketing.
During the morning, you’ll learn:
- Three key principles – simple, non-technical and easy to implement – that will enable you to increase your sales leads by up to 400%
- The most common reasons websites fail to deliver on expectations
- Why focusing on your web visitors’ user experience is critical – and some practical steps you can take to improve it
- How to balance website design with functionality and ease of use
- How subtle changes can massively impact results
- Why SEO (search engine optimisation) can often cause problems
The workshop will be interactive, with exercises to help reinforce learning, so make sure you bring your laptop along with you!
About Peter Swead MBA
Peter is a Marketing Strategist and the owner of London-based specialist marketing agency Paramarq. An expert in digital marketing, Peter helps entrepreneurs to increase their sales by developing marketing strategies that generate more; better quality sales leads from their websites. Once he’s helped a client to define their value proposition, he focuses on improving website performance by looking at all aspects of web design, including user interface design and the user experience. So confident is Peter in the difference he can make, Paramarq guarantees clients a 100% increase in sales enquiries!
Are You Ready to Boost Your Sales Leads?
This expert-led workshop has the potential to transform your sales pipeline and make 2022 your best year yet. Invest just half a day and take away the knowledge, skills and confidence you need to begin boosting your sales leads through digital marketing!
We look forward to seeing you there!
Covid Safety Measures
*We plan to run this workshop face to face so long as Covid regulations allow. We will of course be following Government Guidance in respect of this and in the event of restrictions being increased, we’ll revert to our online format.