Out with the old and in with the new. No one wants to wish time away, but 2020 is a year most of us will be pleased to see the back of. A year of disruption change and uncertainty that forced many business owners to put plans for growth on hold and focus instead on survival.
The challenges of the last 10-months or so have pushed even successful businesses to the brink – and beyond, but for those who navigated their way through, it’s now time to look to the future.
By spring, the worst of the pandemic will hopefully be over, and although trading is likely to remain tough, 2021 will be an opportunity to recover and rebuild – for the ambitious, even to grow and expand. Investing time to improve your business skills has always been vital, but never more so than right now.
Our 2021 workshop programme covers all the core areas essential to running a successful, sustainable and profitable business. Book on and learn how to build a winning marketing plan, how to use social media to get more clients and sales, how to understand your business numbers, how to optimise your revenue – and much more besides.
Our workshops are just one of the ways we help our clients beat the odds of reaching their 5th birthday by 185% compared with the national average. They’re open for anyone to book and are available at NO CHARGE to Inca Clients and invited guests.
Important note
While COVID restrictions remain in place, we will continue to deliver our workshops online over Zoom. However, as soon as they’re lifted and it’s safe to do so, we will revert to our usual face to face format.
Grow Your Business with Inca in 2021!
Our Workshop Programme
February
How to Build a Winning Marketing Plan for 2021’.
Presenter: Andrew Garland, ActionCOACH
Date: Thursday 4th February 2021
Time 10.00am – 11.00am
Venue: Online
To achieve all your business goals in the New Year, you’re going to need a solid marketing plan that drives everything you do. The good news is that you don’t have to be a marketing expert to build one for your business. Andrew will explain how to create an effective marketing plan that will generate more customers and more sales for you in 2021.
March
How to use LinkedIn to Generate Sales
Presenter: Mary Thomas, Concise Training
Date: Friday 19th March 2021
Time: 9.00am – 11.30am
Venue: Online
The risk of relying solely on face-to-face networking was brought home to us clearly in 2020. So, are you making the most of the world’s biggest online business network? LinkedIn is a powerful networking tool that’s underused by many business owners. In this workshop, Mary will explain how to use it strategically to grow your client base and your revenue. Read more & Book your place now
April
How to Kickstart Your Facebook Marketing Campaign
Presenter: Isobel Burns, Digital Marketing Engine
Date: Thursday 29th April
Time: 9.30am – 11.00am
Venue: Online
A Facebook marketing campaign is a cost-effective way to raise awareness of your business and generate new leads. Maybe you’ve tried using it but found the results you got weren’t equal to your efforts? Or perhaps you see it as a social networking tool – not relevant to your business? Isobel will show you how to use Facebook strategically and create campaigns that get results. Read more & Book your place now
June
How to Get the Most from Your Small Business Website
Presenter: Ed Hollingshead, Webboutiques
Date: Wednesday 9th June 2021
Time: 9.00am – 11.30am
Venue: Online
Is your website pulling its weight? It should be doing much more than just looking good: it should be producing quality sales leads for your business. In this workshop, Ed will explain how to optimise your website so that it attracts visitors that match your ideal customer profile – and converts them into valuable sales leads. Read more & Book your place now
July
How to Get More Referrals for Your Business
Presenter: Amy Russell, Inca Accountants
Date: Friday 16th July 2021
Time/ Venue: TBC
Referrals are one of the easiest and most cost-effective ways to get new business. But no matter how good you are at what you do, you can’t just sit back and expect referrals to come to you: you need a strategy. In this workshop, Amy will explain the different ways you can generate referrals – including through customers, strategic alliances and networking. Read More
September
How to Grow Your Business without Growing Your Workload
Presenter: Rob Pickering, ActionCOACH Reading
Date / Time/ Venue: TBC
If this sounds like an impossible goal, it isn’t. You can grow your business without increasing your hours or risking burnout. This essential workshop will give you the space, tools, professional support and the confidence to begin sustainably transforming your business – without impacting on your workload and quality of life. Read More
October
How to Better Know the Numbers in Your Business
Presenter: Graham Carson, Inca Accountants
Date: Thursday 21st October 2021
Time/ Venue: TBC
You don’t have to be good with numbers – or even like them – to be able to interpret financial information and use it to help you make crucial decisions. In this workshop, Graham will demystify accounting terminology, explain what the key numbers in your business are, what they mean and where to find them, and show you how you can always have instant financial insights at your fingertips. Read More
November
How to Generate More Revenue for Your Business
Presenter: TBC
Date / Time/ Venue: TBC
Do you want your business to generate more revenue? Of course, you could work even harder than you are already – but a far easier option is to look at your pricing. Many business owners worry they will lose clients if they raise prices, but it’s vital to have a strategy in place. In this workshop, you’ll learn how to increase revenue through pricing and how to manage the process. More Information coming soon
Plan for Success in 2021: Book onto Our Workshops Now!
A new year, new opportunities. If you are determined to make 2021 your best year yet, you need to book onto our workshops now. Each is delivered by a specialist in their field, is suitable for all levels of experience, and will give you practical skills and knowledge you can quickly and easily apply to your business.
If you’d like to find out more about the difference that working with Inca can make to your business, get in touch with us to arrange an initial chat by calling on 01235 868888 or emailing us at [email protected].
