In business, success depends on more than just passion, hard work and being brilliant at what you do.
It also means acquiring skills and knowledge in a broad range of areas in which you may have little or no previous experience. Things like marketing, sales, web optimisation, social media, and bookkeeping, to name just a few). Big organisations may dedicate entire teams to these peripheral but critical functions, but as a small business, you’re unlikely – in the early days at least – to be able to afford the luxury of employing or outsourcing specialists to look after them for you.
But you don’t need to be an expert in each of these core disciplines to have enough knowledge to transform your business. Our 2020 workshop programme is designed specifically for owners of micro and small businesses like you.
Each workshop focuses on a vital area, is delivered by an expert using jargon-free plain English, and will send you away with practical skills and knowledge you can quickly and easily apply to your business to make a real difference.
Make 2020 Your Best Year Yet: Put Our Workshops in Your Diary Today!
January
How to Build a Winning Marketing Plan for 2020’.
Presenter: TBC
Date / Venue: Friday 17th January / TBC
To take your business to the next level in 2020, you need an effective marketing plan to underpin everything you do. We will take the mystery out of marketing and show you how to create a targeted, measurable marketing plan that will give you the best return on spend – and ensure you achieve all your business goals in the New Year.
March
How to Grow Your Business Without Growing Your Workload
Presenter: Rob Pickering, ActionCOACH Reading
Date / Venue: Friday 13th March / Goring & Streatley Golf Club
Do you have ambitious plans for growth? Increasing your profitability doesn’t have to mean more stress or longer hours. This workshop will give you the space, tools, professional support and the confidence to begin sustainably transforming your business – without impacting on your workload and quality of life. Read more & Book your place now
April
How to use Facebook as a Marketing Tool for Your Business
Presenter: Isobel Burns, Digital Marketing Engine
Date / Venue: Thursday 30th April / Goring & Streatley Golf Club
Are you harnessing the power of Facebook in your business? It can be a highly effective tool to help you raise awareness and generate leads. But if you don’t use it strategically, it’s very easy to waste valuable time posting with little or no results. Digital marketing expert Isobel Burns will show you how to make Facebook an essential part of your marketing and get the results you want. Read more & Book your place now
June
How to Get the Most from Your Small Business Website
Presenter: Ed Hollingshead, Webboutiques
Date / Venue: Thursday 11th June / Goring & Streatley Golf Club
Your website is your most important piece of marketing collateral. If yours isn’t producing the leads you need, or if you’re planning a new site and want to ensure it’s optimised to keep your sales funnel topped up with quality enquiries, you can’t afford to miss this workshop run by web guru Ed Hollingshead of Webboutiques. Come and learn how to get more from your website! Read more & Book your place now
July
How to use LinkedIn to Generate Sales
Presenter: Mary Thomas, Concise Training
Date / Venue: Friday 17th July / Goring & Streatley Golf Club
With more than 500 million members globally, LinkedIn is an invaluable resource for identifying and creating high-quality sales opportunities – especially for B2B businesses. But many business owners are failing to optimise the full potential of LinkedIn – are you one of them? Mary Thomas of Concise Training will show you how to use LinkedIn to find more clients! Read More & Book your place now
September
How to Increase the Value of Your Business
Presenter: Rob Pickering, ActionCOACH Reading
Date / Venue: Friday 18th September / Goring & Streatley Golf Club
This workshop will explain how to fully optimise the value of your business. We’re in the process of finalising full details, so keep checking our website for information.
October
How to Grow Your Business Through Networking
Presenter: Amy Russell, Inca Accounting
Date / Venue: Thursday 29th October / Goring & Streatley Golf Club
Networking can be a powerful and cost-effective way to help you grow your business when it’s done properly. Whether you’re new to networking or an experienced networker who’s not getting the results you want, come and learn how to use networking to develop valuable connections with suppliers, partners, prospects and customers. Read More & Book your place now
November
Bookkeeping & Business Finances for Those Who Hate Numbers
Presenter: Graham Carson, Inca Accounting
Date / Venue: Friday 27th November / Goring & Streatley Golf Club
OK, we know (ourselves excepted) most people don’t particularly enjoy bookkeeping. But you wouldn’t set off on a car journey to a new destination without having a Sat Nav or map to refer to, or without a fuel gauge in your vehicle, would you? Yet many new business owners have no financial ‘dashboard’ to tell them how they’re doing. Inca’s Graham Carson will give you essential hints and tips, and tell you about software and tools to help automate your bookkeeping and make it as easy as possible. Read More & Book your place now
Our Workshops Work!
We developed our programme of affordable, bite-sized workshops to complement our accounting services and help business owners like you have the very best chance of achieving your goals and dreams.
It’s a powerful combination – and it works. Compared with the national average, businesses choosing to work with Inca are 185% more likely to reach their 5th birthday. Our workshops are just one of the ways we help them to do this, and they’re open to you even if you’re not an Inca client.
Book onto Our Workshops Now & Grow Your Business with Inca in 2020!
As well as helping you develop your business skills, our workshops are a great opportunity to network with other local business owners. Book early though – places are limited, and our workshops are always popular.
If you’d like to find out more about the difference that working with Inca can make to your business, get in touch with us to arrange an initial chat by calling on 01235 868888 or emailing us at [email protected].
