2.31 billion people – that’s nearly one-third of the world’s population uses social media*. It’s a staggering statistic, and with users growing globally by around 10% each year, the number will be even higher by the time you read this.
What does this mean for your business? Well, it means that your customers are using social media, so if you’re not doing so already, you need to be using it too.
Far more personal and flexible than traditional advertising, social media enables businesses to reach out and engage large numbers of people for relatively little cost, and as a powerful, highly cost-effective way to raise brand awareness and attract new customers, it needs to be a core component in any marketing strategy.
But many business owners have yet to harness its full potential. Perhaps you’re one of them?
Maybe you’re a sceptic who doesn’t see what being social has got to do with business; perhaps you made a start, but stopped because you got too busy, ran out of things to talk about, or became disillusioned with the results you were getting; or maybe you really want to embrace social media, but simply don’t know how or where to begin.
Whatever your reasons, if you’re not making the most of social media, you need to book onto our July workshop, ‘How to Use Social Media to Grow Your Business’ presented by Lisa Chaffey of Pickle Marketing.
In this half-day event, Lisa will explain how to develop a social media strategy, how to use social media to engage customers, increase brand awareness and generate sales, and you’ll leave the workshop equipped with the knowledge, skills and confidence to be able to use social media effectively in your business.
By the end of our workshop, you will:
- Have a better understanding of how to use Twitter, Facebook, Instagram & LinkedIn effectively for your business.
- Have a greater awareness of the various social media platforms & an understanding of which ones will work best for your business.
- Be able to develop a social media strategy that’s tailored to your business.
- Be confident to manage your online communities.
Who should attend?
This workshop is for any small business owner who wants to learn about using social media marketing to help them grow their business. It’s aimed at complete novices and beginners, so there’ll be no confusing tech-speak or jargon as Lisa explains the major platforms. She’s even promised to share her favourite free software tools with us to make easy work of managing activity!
Our events are fun, friendly and welcoming. You’ll have plenty of time to ask questions and share your experiences – even do a spot of networking with other business owners.
Lisa is the founder of Pickle Marketing, a Goring-based agency specialising in helping owners of small and medium sized businesses to leverage the power of social media. A true ‘digital native’ who embraced the medium to create her own successful business, Lisa shows her clients how to engage with customers and prospects by making social media an integral part of their sales and marketing activity. Lisa is an engaging and inspiring presenter, and you’re sure to leave her workshop fired with enthusiasm and enough knowledge to start using social media to grow your own business!
Social media is not just a trend. It’s here to stay, an essential part of marketing communications that every business owner needs to understand. If you’re determined to grow your business, come along to our workshop and find out how social media can help you.
Book early! Our workshops are always very popular, and places are limited.
Book Your Place Now
How to Use Social Media to Grow Your Business
Thursday, 20th July, 2017, 9am-1pm. Pickle Marketing, 1 Thames Court,
*Source: We Are Digital https://wearesocial.com/uk/special-reports/digital-in-2016).